Seduced by legal brands

Every year, as the on-campus interview process gears up, another class of high performing law students fret over their chances of getting an offer from a cadre of firms that a year earlier they had never heard of. The thought process goes something like this: "Oh, these types of firms pay a lot of money. And among these firms, some are harder to get hired at than others - they are more prestigious.  If I can land a job at one of these firms, the entire legal world will know that I am smart. That would feel great. And I can quickly pay off my student loans and keep my options open ."

Money and peer pressure are a potent mix. They make it virtually impossible to remember the original reason for applying to law school.

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